TV's tribe on top in PR jobs battle

Once upon a time, top PRs were lifetime professionals. Say Dick Fedorcio at Scotland Yard, who began life as a humble GLC press officer. Then it became more fashionable to recruit ex-tabloid wizards in the Andy Coulson or Neil Wallis class. But, unaccountably, that fashion seems to have passed, too. Now your mightiest "director of communications" will be a fortysomething who used to work for BBC News, ITV or Channel Four News – say Craig Oliver at No 10 or now, Martin Fewell of C4, replacing Fedorcio . Good move, bad move? The main (tribal) problem for such directors is that they're TV people required to work with leery press people every day. The particular problem for Fewell is that the Met, post-hacking, seems to have stopped communicating anything – so his main job will be opening police mouths and minds. Not many photo ops there.